Community March 10, 2025

Ne'ma: Transforming Food Waste into Community Impact

Emma Thompson
Zaad Team Sustainability Division
Sustainable Business

Ne’ma, the National Food Loss and Waste Initiative, is a powerful embodiment of the UAE’s commitment to sustainability. By inspiring responsible consumption and reducing food waste, Ne’ma is uniting individuals, businesses, and institutions to build a more mindful, resilient future.

A National Commitment to Sustainability

Ne’ma is a collaborative effort between the Emirates Foundation and the Ministry of Climate Change and Environment, aligned with the UAE’s vision to cut food loss and waste by 50% by 2030. The initiative acts as a national platform to raise awareness, measure waste, and promote behavioral change across all sectors.

To learn more about the government’s goals, visit nema.ae/about.

"We believe that every meal matters — and every mindful choice can shape a sustainable tomorrow."

From Awareness to Action

Through cross-sector collaboration, Ne’ma encourages homes, hospitality, retail, and producers to adopt practices that minimize waste. Educational campaigns, innovation, and data collection form the core of Ne’ma’s strategy — not just preventing waste, but reshaping attitudes around food culture and value.

Ne’ma’s Tools & Platforms

The initiative provides resources and digital tools that empower citizens and organizations to take action:

  • → Interactive pledges for individuals and institutions
  • → Data-driven reporting and benchmarking
  • → National awareness campaigns and toolkits
  • → Partnership programs and volunteering opportunities
 

You can explore Ne’ma’s full platform and pledge your support at nema.ae.

Why It Matters

Food waste is not just an economic issue — it’s a moral and environmental one. When we waste food, we also waste the energy, water, and labor that went into producing it. Ne’ma addresses this by fostering a national culture of appreciation and responsibility, connecting surplus with need, and promoting long-term environmental health.

Looking Ahead

With COP28 and the UAE’s Year of Sustainability as a backdrop, Ne’ma’s mission is more relevant than ever. The road ahead includes expanding engagement across emirates, strengthening public-private partnerships, and continuing to build scalable, tech-driven solutions to tackle food waste at its root.

Take the Ne’ma Pledge

Join a growing movement of conscious citizens and organizations making food matter again. Make your pledge today →

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